It is often said that readers are leaders. In the real estate industry to be successful you must be a leader. There are many books available to strengthen and broaden real estate skills. This is especially important for those beginning their career in the industry. The first 3 books listed below should be the first books any realtor reads.
Top 10 Best Books For REALTORS®
The New Psychology of Success – Author: Carol Dweck
This is a great book that is a must-read for new and experienced realtors. Readers will discover the difference between a growth mindset and a fixed mindset. To put it simply, a growth mindset allows you to believe you have room to grow, improve, and succeed. A fixed mindset will hold you back from growing as you believe you have a limit to your ability to grow and become more successful. The mindset that you have makes all the difference in the world when it comes to growing, improving, and becoming more successful in the business. It also makes a huge difference in your personal life as well. Someone with a growth mindset embraces challenges as they realize there are opportunities for improvement and growth. Someone who will shy away from challenges or hard tasks will be limited in their growth and success.
2.The Third Door
The Wild Quest To Uncover How The World’s Most Successful People Launch Their Careers – Author: Alex Banayan
This book teaches readers how to embrace the efforts they put forward throughout each day instead of focusing on the end result. Some realtors become so focused on selling the home or getting that next listing that they lose focus on their abilities to identify the progress they make each day. The author Alex shares some of his interviews with world leaders and how they began their careers. Alex stresses that if you remember to praise your effort you will always do well in the industry. The key is to always let go of your attachment to the results and focus on the efforts.
3. Atomic Habits
An Easy & Proven Way To Build Good Habits and Break Bad Ones – Author: James Clear
Author James Clear simplifies the process of keeping good habits and breaking bad habits. The key is to learn every day and practice good habits as much as possible. It can be quite easy to fall into bad habits so it is important to be vigilant each and every day to follow and build new good habits. By reading this book, you will learn by James Clear’s exact framework on building positive habits in real estate. Always remember to self gratify daily on your positive habits.
4. Fanatical Prospecting
The Ultimate Guide to Opening Sales Conversations and Filling the Pipeline by Leveraging Social Selling, Telephone, Email, Text, and Cold Calling – Author: Jeb Blount
Prospecting is one of the key roles for all real estate agents. It takes years of learning and practice to master. Your prospecting abilities can make or break your business. A successful realtor will prospect every single day using every and any prospecting skill they know. Jeb Blount teaches how to prospect fanatically and succeed in sales. Jeb is one of the leading prospecting thought leaders in the world. He has extensive experience teaching people how to prospect and succeed in their careers.
5.The Compound Effect
Author: Darren Hardy
This is a great read that details the importance of small daily acts that can compound into massive results. This is a fundamental concept that can make the difference between success and failure. Keep track of daily acts to track how much of a difference they can make in your personal and business life.
6.The Confidence Gap
A Guide To Overcoming Fear and Self-Doubt – Author: Dr. Russ Harris
This is a great book for real estate agents beginning their careers as they often lack self-confidence in the industry. Dr. Harris explains it is important to build confidence that is required to become successful. It’s kind of a catch 22 because you need the confidence to become successful and you need to be successful to become confident. Dr. Harris will teach you how to overcome fear to take on challenges even if only to make small gains. It is really important for a real estate agent to be confident as clients are leaving their largest life investment in their hands.
7. Grit – The Power of Passion and Perseverance
Author: Angela Duckworth
Grit follows the same concept as the Mindset book. It is important to have a growth mindset and the ability to train yourself to praise daily efforts and not always focus on the results. Angela teaches her readers how to develop grit and perseverance to enable realtors in the industry to advance and succeed in their careers. Realtors learning these skills will always rise to the challenge when others will quit.
8. Millionaire Real Estate Agent
Author: Gary Keller
In his book, Gary Keller provides readers with a blueprint to build a thriving business. His in-depth guide will instruct realtors on how to establish goals and then work backward to ascertain daily tasks to achieve them. This book is definitely a numbers-driven book.
9. The HyperLocal HyperFast Real Estate Agent
How to Dominate Your Real Estate Market in Under a Year – I Did it and so Can You! – Author: Daniel James Lesniak
This is a must-read for new realtors. Daniel explains in detail how he began his business from nothing and became a top producer in less than a year. He shares his strategies and ideas that worked for him to become successful. You will learn how to become the go-to-agent.
10. Ninja Selling
Subtle Skills. Big Results – Author: Larry Kendall
Learn how to build your real estate business via database marketing. Learn how to get right down to the tasks that will increase your business and make you successful and still have time to lead a comfortable lifestyle.
The books listed above would definitely benefit all realtors.